(Left) Prof. Lucy Irungu, DVC, Research Production and Extension and Ms. Phyliss Macfarlane, GfK, during the meeting.

The University of Nairobi (UoN) has entered into a strategic partnership with GfK, a German research company, to establish relations in the area of developing and establishing an M.Sc. Programme in marketing research. The course which was approved last year by the Senate is being offered at the School of Business has admitted its second group of students.

Through the partnership, the two institutions conduct research, share knowledge and work on publications in the area of market research. The two have joint teaching arrangements for the postgraduate programme, conduct joint supervision of the projects, as well as student and faculty exchange agreement.