(Left) Prof. Lucy Irungu, DVC, Research Production and Extension and Ms. Phyliss Macfarlane, GfK, during the meeting.

The University of Nairobi (UoN) has entered into a strategic partnership with GfK, a German research company, to establish relations in the area of developing and establishing an M.Sc. Programme in marketing research. The course which was approved last year by the Senate is being offered at the School of Business has admitted its second group of students.

Through the partnership, the two institutions conduct research, share knowledge and work on publications in the area of market research. The two have joint teaching arrangements for the postgraduate programme, conduct joint supervision of the projects, as well as student and faculty exchange agreement.

While presiding over the meeting with GfK, Prof. Lucy Irungu, Deputy Vice-Chancellor (DVC), Research Production and Extension, commended the School and GfK for extending partnerships in academic programmes that are market driven to address relevant issues.

Speaking on behalf of GfK, Ms. Phyliss Macfarlane highlighted that the company is a global player in the area of market research with interest in initiating and supporting market research programmes in African universities. eing market research experts, the company will also organize for guest lecturers. GfK also pledged computers and teaching materials to support the programme.

Prof. Jacob Kaimenyi, Deputy Vice-Chancellor, Academic Affairs, Prof. Enos Njeru, Principal, College of Humanities and Social Sciences (CHSS), Prof. Peter K’Obonyo, Deputy Principal, CHSS and Mr. Stephen Nzuve, Dean, School of Business attended the meeting.